New Betting Sites 2023
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Established 200118+. T&C Apply -
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Established 200118+. New Customers only. Bet €10* & Get £€30* in Free Bets. Sign up, deposit between €5* and €10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
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Established 202218+ T&C's Apply
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Established 202118+. T&C Apply
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Established 1929New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.org
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Established 200618+ | ΙΕ new customers only | Max €50 free bet | Max €5 Voucher for Lightning Roulette | Min €10 bet | Min odds 7/10 (1.70) | Bonus Code: BET10WIN50 | Free bet stake not returned | Offer valid only for the Cheltenham Festival races until 17.03.2023 | Free bet valid for 7 days | T&Cs Apply
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Established 200618+. T&C's apply.
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Established 202218+. T&C Apply
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Established 202218+. T&C Apply
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Established 202118+. T&C Apply
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Established 194618+ New Customers only. Deposit, opt in and place a €10 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x €10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a €10 Game Show Bonus, selected games, wager 40x to withdraw a max of €250. T&Cs Apply. Please Gamble Responsibly.
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Established 201618+. T&C's apply
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Established 202218+. T&C Apply
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Established 1997Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
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Established 2007IRE/NI new customers only. Min Deposit €/£10. Min stake €/£10. Min odds Evs. Free Bet applied on 1st settlement of any qualifying bet. Free Bets expire in 7 days. 1 Free Bet offer per customer, household & IP address only. Account & Payment method restrictions. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.
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Established 202018+ New Players only. For free bet wagering requirements and minimum odds read T&C’s. www.begambleaware.org Terms Apply
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Established 200918+. T&C Apply
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Established 200018+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first €5 bet within 14 days of account reg at min odds 1/2 = 4x €5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
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Established 202018+. New customers only. Min deposit €10, maximum bonus that can be awarded in this promotion is €100. T&C's apply.
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Established 202318+ Ts&Cs Apply
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Established 2017Welcome Bonus Bet - Bet €10 Get €15 terms. This offer is for new sports customers only and is available once per household. Max. Bonus Bet amount €15. Minimum wagering on the sport to activate the Bonus Bet is €10 (which can be achieved from a Min deposit of €10). Offer valid only to customers wagering on sport €10 or more and make a qualifying bet in accordance with the Bonus Bet Specific Terms and Conditions below. 1st Place Prize: €1000. Prizes granted up to 48h after the tournament ends. Bonus Bet does not contribute towards the leaderboard. Click to see full T&Cs
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Established 202118+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: €10, max €10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
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Established 199918+. T&C's apply
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Established 202218+. New Customers only, Min deposit €20. min odds 1.5. T &Cs apply.
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Established 202118+. T&C Apply
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Established 2008New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full T&Cs apply. 18+. Play Responsibly www.begambleaware.org.
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Established 200318+ New Players only. Gamble responsibly. www.begambleaware.org
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Established 201718+. T&C Apply
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Established 202218+. T&C's apply
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Established 202218+. T&C Apply
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Established 202119+. New Customers only. Minimum deposit €20 & minimum odds 1.50. T&C's apply.
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Established 202118+. T&C Apply
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Established 2017New Players Only. Free bet - one-time stake of $/€10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: $/€200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply. 18+ #AD
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Established 201418+ New players only. Opt-in Required. Min stake £/€/$ 10, min odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/€/$ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
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Established 201918+. T&C Apply
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Established 2017New Players Only. Min £/€/$10 qualifying bets, stake not returned. Free bet - one-time stake of £/€/$ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/€/$200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
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Established 202018+. T&C Apply
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Established 2022T&C's apply
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Established 202018+. T&C Apply
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Established 2015NEW CUSTOMERS ONLY. MAX ONE €10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+
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Established 2021New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds.Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
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Established 200518+. T&C's apply.
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Established 201918+. T&C Apply
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Established 201818+. T&C Apply
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Established 2022T&C's apply
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What Is a New Betting Site?
Before we get into it, you may be wondering how we define a new betting site. Firstly, the site must have launched sometime in the last two or three years. Alternatively, older sites that we have reviewed in the last 12 months and added to our list of recommendations can make the cut as well.
Either way, we want to connect our readers with the best new betting sites available to bettors in Ireland. Since many new online bookmakers take an innovative approach, you can find better odds as well as enticing welcome bonuses for new customers.
While it is easy to assume established bookmakers are automatically better, we advise not to overlook new betting sites.
In many cases, new bookies are willing to go the extra mile to attract new players, and you can often find benefits such as excellent rewards programs and a wide variety of in-play betting markets.
How we Rank New Online Betting Sites
Choosing the best new gambling sites is not as easy as you may think. Dozens of new betting sites launch each year, so separating the best from those to avoid is often a challenge. That is why we are here, to give you a complete overview of all the new betting sites that are worth your time.
But what exactly do we look for when reviewing brand new betting sites? We use a team of dedicated experts with a vast knowledge of the betting industry, meaning we leave no stone unturned.
Our Gambling.com team employs a strict review process that covers the following considerations:
Range and Variety of Betting Markets
New bookies can make an instant splash by offering a wide selection of betting markets across multiple sports. We want to see new betting sites that provide betting markets for all types of bettors in Ireland. Whether it is football betting, horse racing cricket, rugby, US sports like the NFL and NBA, or less popular sports, we expect a breadth of options to be available.
Odds Offered
Players crave great value for money when wagering on popular sports markets - and for good reason. Our recommended new bookies offer competitive odds. With reasonable prices, players can get more significant profits when they score a winning bet.
In-Play Betting Features
Our team looks for sites that deliver in-depth live betting options. In-play markets can be dynamic and exciting, which is why we want to see as many live betting as possible in our recommended new betting websites.
Valuable Welcome Bonuses
Bonuses and promotions are a key part of the sports betting experience. During each review, we check the quality of bonuses available at the newest betting sites. Each site we highlight offers lucrative bonuses and generous wagering requirements to help players easily claim an offer.
We recommend bookmakers that have offers with no hidden limitations, just straightforward bonuses that can boost your bankroll.
Mobile App or Site Experience
In the modern era, new online bookmakers should be available on mobile as well as desktop. We expect nothing but a seamless and enjoyable user experience on both. So, our review involves extensive using of both websites and betting apps to ensure an excellent experience on any device you want to use.
Easy and Secure Sign-Up Process
Every bookmaker is bound by law to verify new player accounts. Our recommended new betting websites must perform certain checks and add specific questions to the registration process.
Still, it is essential that the sign-up process is efficient and allows you to start wagering with minimum fuss.
Popular Payment Methods Accepted
There are so many ways to handle money these days, from traditional to more modern methods. The best new betting sites offer a wide selection of payment options, including traditional bank transfers, e-wallets, debit cards, and sometimes even cryptocurrency. Not only does this provide flexibility, but it also gives users access to secure deposits and withdrawals.
Fast Payouts
Having as many payment options as possible is essential, but our reviewers also look for new online betting sites that make cashing out as quick and efficient as possible. Punters should be allowed to quickly get their hands on their winnings, so our recommended sports betting sites make the process as swift as possible.
Loyalty/VIP Programme Benefits
Sometimes it can feel like the party is over when you become a regular player. That is why we recommend new bookies that provide generous VIP/loyalty programmes.
These programmes provide regular bettors with perks such as free bets, which is always a nice touch.
Gambling Licence from a Trusted Authority
Security and player safety is at the forefront of any sports betting site review we undertake. We only recommend new online betting sites on this page that hold valid licensing from the UK Gambling Commission, Malta Gaming Authority, or similar highly-regarded regulators.
Privacy and Security
The best new betting sites work hard to ensure customer data is kept safe. The online bookmakers recommended on this page protect your personal information and financial data by using the latest encryption technology and partnering with global payment platforms.
Customer Support
Problems can occur at even the best new betting sites. Perhaps it is a simple account issue or something more serious. Either way, swift communication and helpful feedback from customer support teams is vital.
Our review process tests customer support and runs the rule over live chat features, FAQ sections, and other contact methods.
General Industry Reputation
Sometimes, it is helpful to listen to what other people are saying. During our reviews, we extensively research new bookies to see what other bettors think of them.
We check if a site is well-regarded amongst customers and what general user reviews say, as this often gives a good indication of a betting site's quality.
New Betting Sites – Our Picks
Now you know what goes into picking the best new online sports betting sites, it’s time to get down to business. Below are our expert selections for the most promising new sportsbooks that have debuted in recent years. Remember, it is worth checking back to this page regularly as we frequently update our recommendations and highlight new bonuses available at these top sites.
Betiton - Launched 2020
Betiton is one of the newest betting sites in Ireland. However, since its 2020 launch, the company has wasted no time developing a reputation for quality. Created by former Karamba managing director Arnaud Serorur, Betiton is a licensed sportsbook that offers extensive betting markets across over 25 sports.
Betiton has plenty of room to grow because it is such a new sportsbook. For example, we'd like to see the bet builder (same-game multi) feature added to keep up with more established competitors.
However, this new bookmaker does excel in many areas. Betiton has one of the best VIP programs around. Its VIP Club is a well-thought-out loyalty section that allows players to level up across seven tiers by wagering and spending money.
For every €40 you spend on the site, you receive 1 Reward Point for the Betiton VIP Club. Some of the perks along the levels are excellent, including cashback deals, free bets, access to VIP tournaments, personal offers, and bigger deposit and withdrawal limits.
Betiton covers over 25 sports and occasionally extends the number for special one-off sporting events.
Players can start betting for stakes as low as €1, and you can find plenty of pre-match and in-play betting options at competitive odds.
Betiton Sport Pros & Cons
New Sports Betting Sites - Should You Try a New Sportsbook?
We fully expect new betting sites to have high security standards, brilliant desktop and mobile usability, and privacy policies in place. Our review team goes to great lengths to ensure the bookies we recommend provide in these areas. However, at the core of any top-notch is the overall betting experience. We will not highlight the site without competitive odds, a good selection of markets, and robust live betting options.
So, when you visit one of the latest betting sites recommended on this page, you are guaranteed a stamp of quality. It is good to have many sports covered on a sports betting site, but more essential is a wide selection of lines within the sports. We want to see the highest number of future and in-play markets. On top of that, those markets should offer value for money through competitive odds that will appeal to gamblers in Ireland.
An excellent way to see what we expect when reviewing new betting sites is to have a look at two popular sports:
What to Look for in Brand-New Football Betting Sites
Since football is one of the most-played sports globally, it makes sense that it is the most popular sport to bet on in Ireland. Sports betting sites compete against each other to deliver the best football markets and prices. So, what exactly goes into the best football betting sites? New bookies need to go big to stand out from the crowd and attract customers.
A top-quality betting site should deliver a massive selection of betting markets. We are not just talking about the major competitions, like the Premier League, La Liga, and Champions League. There should also be markets on smaller divisions, women’s football, and even U21s and other youth games.
Essentially, if there is a professional football game happening globally, a top-quality sports betting site should cover it. We love to see plenty of pre-match markets, but in-play live betting is where football comes alive. Leading new betting sites should be at the cutting edge of real-time betting and cover a wide range of options.
We want to see in-play markets covering every aspect of a match, including player actions, interval scores, next goals, and more. While it is understandable that there are more live betting options for bigger games, the more matches with in-play markets, the better. Of course, all available lines should come with competitive odds.
New Horse Racing Betting Sites - Must-Have Features
Horse racing remains one of the prominent betting tickets in the Irish gambling scene. With hundreds of races each day globally, bettors must have as much access to those races as possible. When you visit one of the sites we recommend, you should be able to wager on horse races around the globe.
Of course, getting access to quality odds is also essential, giving you the best chance of profit on your bets. Another benefit we like to see in a horse racing section is the live streaming of races worldwide.
The best horse racing betting sites will provide special offers, such as guaranteed odds or odds boosts. Ensure to check the promotion section of our highlighted betting sites to see what deals are available. Finally, having a low minimum stake for races allows more people to play, so we always check for affordable entry-level horse race betting as well.
New Betting Offers - Latest Online Betting Bonuses
Welcome bonuses and offers for existing players are a standard part of the online betting scene. Sportsbooks provide welcome packages to attract new players, while ongoing promotions keep existing players happy. Think of it as a win-win situation; the casino gives you a little extra as a reward for being a loyal player (and spending money).
For new betting sites, attracting customers is essential. Since new bookies do not have an established reputation or presence in the market, new operators often provide lucrative bonuses to entice and attract players. When comparing the brand new betting sites on this page, you will find the following typical bonuses:
- Welcome Bonus: A welcome bonus is the warm greeting you get from a betting site when you first register. For online bookies, the most common type of welcome is a free/risk-free bet. However, sportsbooks often offer other types of welcome bonuses to new players, including deposit matches. With any bonus, we recommend reading the T&Cs to check the wagering requirements and any other restrictions (such as eligible payment methods).
- Free Bets: Free bets are hugely popular at sports betting sites. As the name suggests, this bonus will give you a free wager at the sportsbook. You can find free bets promos as part of a welcome package or bonuses for ongoing players. Either way, there are some things to consider.
- Deposit Bonus: One of the most common bonuses in the online casino world, you can also find deposit bonuses at top new betting sites. When you claim this promo, the operator will provide a match against a deposit you make. This offer is common as a welcome bonus and is a popular bonus amongst bettors in Ireland.
- Matched Bet: Don’t confuse a matched bet with matched betting. The latter involves hedging all possible outcomes on free bet bonuses across multiple bookmakers. Instead, a matched bet is a betting bonus that combines the free bet and deposit bonus. It involves the sportsbook matching a wager you make on the site.